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Spin of the Day: May 11, 2007May 11, 2007Mother's Day: A Great Hook for Fake NewsTopics: children | corporations | Fake TV News | marketing | media | video news releases | women
On behalf of Procter & Gamble, DeVries Public Relations is promoting a video news release (VNR) from MultiVu that uses Mother's Day to sell Vicks. How, you ask? The VNR features "celebrity stylist" Aly Scott, who says, "Vicks Baby Rub provides a soothing way to give your baby a massage, relax and calm both of you, and making an easier way for you to bond with your child." The accompanying press release is titled, "Make Every Day Mother's Day." The PR firm Medialink Worldwide has other Mother's Day-themed fake news. One VNR from defense contractor Honeywell proclaims, "Mother's Day 2007: The Stay-in-the-Car Mom Generation is Here." It uses "Mom expert" Stacy DeBroff to sell Honeywell's "Blink" cleaning products. Another VNR offers "Mother's Day Flowers Do's and Don'ts for Dads," on behalf of FlowrMD, starring "flower doctor" Bridget Behe (who you might remember from CMD's "Fake TV News" report). Lastly, there's an audio news release from the non-profit Ploughshares Fund, informing listeners that Julia Ward Howe founded Mother's Day as "a plea for peace." Will peace sell as well as flowers, wipes or Vicks? Invasion of the Franchise SnatchersTopics: astroturf | corporations | democracy | lobbying | media
While "attending an open meeting of the New Jersey Board of Public Utilities," Bruce Kushnick saw "something odd. Three guys are standing in the back by the exit door and they keep shaking the hands of the speakers, most of whom testified that Verizon should get a new, statewide franchise." The three guys were Verizon employees, and many of the speakers were from groups that receive Verizon funding. Such telecom astroturf is spreading, warns Kushnick. "Groups like Consumers for Cable Choice, TV4US, LULAC and others are popping up all over the country." In Wisconsin, TV4US -- an AT&T astroturf group that retains the PR firm Fleishman-Hillard -- is "backing a bill to deregulate the state's cable TV franchise system," reports Madison's Capital Times newspaper. TV4US recently gave "all 132 state lawmakers ... a thick binder full of the names of constituents" who it says "are demanding an end to the cable monopoly and want choices in the video market." The state bill that TV4US is supporting "would eliminate most local regulation of cable TV franchises in favor of minimal supervision by state agencies." AT&T also hired 16 lobbyists in Wisconsin, including the state Democratic Party chair. |
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