Spin of the Day: February 02, 2007

February 2, 2007

Deny Climate Change, Make a Cool $10,000

Al Gore with penguins

"Scientists and economists have been offered $10,000 each" by the American Enterprise Institute (AEI) think tank, "to undermine a major climate change report" from the United Nations Intergovernmental Panel on Climate Change (IPCC). AEI wants "articles that emphasise the shortcomings" of the IPCC report, which "is widely regarded as the most comprehensive review yet of climate change science." AEI "has received more than $1.6m from ExxonMobil," reports Ian Sample, "and more than 20 of its staff have worked as consultants to the Bush administration. Lee Raymond, a former head of ExxonMobil, is the vice-chairman of AEI's board of trustees." AEI visiting scholar Kenneth Green sent the offer "to scientists in Britain, the US and elsewhere," in a letter describing the IPCC as "resistant to reasonable criticism and dissent." On February 5, the Fraser Institute, "another Exxon-funded organisation based in Canada," launched "a review in London which casts doubt on the IPCC report." The review is co-authored by Tad Murty and the event was attended by Nigel Lawson and David Bellamy.


Guerrilla Marketing Gone Bad in Boston

Turner Broadcasting apologized "for a marketing campaign that sparked Boston's biggest security scare since the September 11, 2001, attacks -- closing bridges, shutting major roads and putting hundreds of police on alert." The "outdoor marketing campaign" promoting an Adult Swim cartoon "had been in place for two to three weeks in Boston, New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Austin, San Francisco, and Philadelphia." Boston police feared that the magnetic lightboards of cartoon characters might be bombs. According to PR Week, Turner Broadcasting has "hired outside PR and legal counsel" to recover from its "marketing stunt gone bad." Turner "declined to name the agency" it hired for PR assistance, and said it had not yet decided whether to continue to work with Interference, the agency that developed the lightboard campaign. Associated Press reports that Turner has "agreed to pay $2 million" to local Boston and Massachusetts state agencies.


President Calls on America to "Cope" With Child Obesity

President Bush described child obesity as "a costly problem for the country" and called for strategies to "help folks...cope with the issue" as he met with executives from McDonald's, Kraft, PepsiCo and other companies that market food products to children. The President cast the problem of child obesity as one of personal responsibility for choosing what to eat and whether to exercise. The guests previewed a Dreamworks public service announcement of characters from the movie "Shrek" who encourage kids to go outside and play. The Post article omitted reports that a Dreamworks promotion with McDonald's has been scheduled to begin with the release of "Shrek 3" sometime in 2007, according to CorpWatch. Michael Jacobson, executive director of the Center for Science in the Public Interest called the meeting "a feel-good event for a beleaguered White House" and "...great for some of the companies that have been major contributors to childhood obesity."