In an article on "the PR industry's scattered but heartfelt response to the ravages of Hurricane Katrina," PR Week notes that Harrah's Entertainment is documenting their good works. The company converted "its Tunica, Mississippi casino into a Red Cross relief shelter" and "asked MultiVu to create b-roll of its efforts, and to capture the survivors' stories." MultiVu, which also produces video news releases, audio news releases and satellite media tours, "dispatched a camera crew to interview victims, Harrah's executives, and a Red Cross spokesman, creating b-roll footage and sound bytes. 'We believe it got great pick up, especially in Florida and Las Vegas, and we're re-releasing the content for it today,'" said Alberto Lopez, Harrah's corporate director of strategic communications. Harrah's plans to open an employee relief center in Gulfport, Mississippi; "MultiVu will also create footage of that effort."

"This is about managing images and not public taste or human dignity," said the director of the Project for Excellence in Journalism, after the U.S. Federal Emergency Management Agency (FEMA) refused to include reporters and photographers on post-Hurricane Katrina rescue missions and asked that "no photographs of the deceased be made by the media." FEMA officials said their policy was due to limited space on rescue boats and a desire to treat hurricane victims with "the utmost respect." Some media organizations likened FEMA's move to "the Bush administration's ban on images of flag-draped U.S. military coffins returning from the Iraq war."