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Spin of the Day: July 07, 2005July 7, 2005Pirated RadioTopics: media | public relations
Source: Public Relations Tactics, July 2005 "Tune into the power of radio," writes Betsy Goldberg in Tactics, the Public Relations Society of America's newsletter. "Radio enables you to better target your audience and skip TV's high production costs." Her list of radio PR tools includes audio news releases ("These 60-second stories feature your message, narration and a sound bite from your client or supportive third party ... distributed to thousands of stations through networks such as the Associated Press"), interviews on airlines' in-flight audio ("a solid way to reach a business-oriented, higher-income audience. There are no surprises, because you script the questions"), and public service announcements (limited to nonprofits, "but nonprofits often need corporate partners"). Goldberg also touts "the potential of satellite radio." The two major satellite radio companies, with more than 5 million subscribers, "produce little original news or talk programming," she notes.Jeepers, Creepers, What'd You Do to NEPA?Topics: environment | U.S. government
The 35 year-old National Environmental Policy Act (NEPA), which allows public input on environmental reviews of federal actions, "is facing strong challenges from the Bush administration, Congress and business interests who say the law has been holding up progress." The energy bill passed by the U.S. House of Representatives "would exempt many oil and gas exploration projects from NEPA review." Representative Richard Pombo formed a NEPA task force that's holding public hearings, "with the stated intention of changing how the law works." NEPA "has been used as a stick in the spokes of the wheels of progress," said the conservative Pacific Legal Foundation's Russ Brooks. But law professor Bradley Karkkainen said, "the general thrust of the administration's proposals is not to produce information more efficiently but to produce less information."
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