"The Kurdistan Regional Government has hired Republican lobby firm Russo Marsh & Rogers to get 'free media' to promote the interests of the Kurds in the post-Saddam Hussein Iraq," reports O'Dwyer's. One goal of the Kurdish leaders is "the return of Kirkuk," an oil-rich northern Iraqi city populated by Kurdish and Turkmen people. O'Dwyer's notes that the head of RM&R, Sal Russo, is no stranger to international politics, having "worked on the campaign of Violetta Chamorro in Nicaragua." The Kurdish contract was announced as Move America Forward, a group RM&R helped found and whose "chief strategist" is Russo, is going to Iraq. Move America Forward's "Truth Tour" is bringing conservative talk radio hosts to Iraq, to "report the good news on Operation Iraqi Freedom you're not hearing from the old line news media."

Following the execution of Nigerian environmentalist Ken Saro-Wiwa and its attempt to dump the Brent Spar oil platform in the ocean, Shell appointed a dozen people to oversee its image overhaul. A decade later, Simon Longstaff, one of Shell's twelve and the director of Sydney's St. James Ethical Centre, lashed out at Shell. "The process we went through was thorough and exhaustive, but what concerned me was seeing the marketing arm of the company turn it into a PR exercise as soon as we had finished," he said. "It was a process that should have happened slowly and been led from the top for real change to occur. Leveraging it for advertising and then having the process betrayed by the man at the top sent a very confused message to everyone in the company that wanted real change." Longstaff's comments echo critiques of Shell's operations in Nigeria and apartheid South Africa.