Spin of the Day: June 30, 2003

June 30, 2003

War Is The Toughest Story In Journalism

"War, unlike any other news event, asks profound questions of journalists," writes Roy Greenslade in the Guardian. "How do we separate truth from propaganda? How do we overcome the dilemma of political and military leaders controlling access to vital information? What value do we place on what we see on the frontline as against what we are told back at headquarters? ... These questions hovered over last week's Media Guardian forum on war coverage as reporters and desk-bound decision-makers explained how and why they acted as they did. By coincidence the forum took place while the prime minister's director of communications, Alastair Campbell, was appearing in front of a Commons committee to explain the provenance of his "dodgy dossier" which had persuaded many people, including MPs, that invasion was essential to prevent Saddam Hussein from using his supposed weapons of mass destruction. ... Perhaps the most perceptive and witty comment of all came from James Meek, who in spite of observing battles in the desert, said: 'I felt I missed the war because I hadn't seen it on TV.'"

Military Recruitment Ads Focus On Parents

The U.S. Department of Defense has launched a new $1.7 million ad campaign designed to convince parents and other adults to encourage young people to join the military. The Washington Times reports that campaign features five successful veterans, highlighting "qualities such as commitment and perseverance" that the vets have gained from service. "We focus on the more emotional aspects the military has to offer," George Rogers, vice president of the agency that created the ads, told the Times. "It's a branded ingredient to a successful life." The Times reports, "12-page insert featuring five veterans ran in Sports Illustrated and People magazine last week and was scheduled to appear in Time this week. Full-page ads will continue to run there and in Newsweek until August."