Spin of the Day: July 15, 2002

July 15, 2002

State vs. National Review

Richard Lowry, editor of the conservative National Review, has written a letter protesting the U.S. State Department's "slipshod, deceptive, and, now, even thuggish" treatment of one of its reporters. Richard Mowbray was detained by State Department personnel in an apparent attempt to intimidate him into giving up the identity of a whistleblower who has provided Mowbray with confidential documents about "Visa Express," the controversial policy through which citizens of Saudi Arabia (including three of the 9/11 hijackers) have been able to obtain expedited U.S. visas. According to the Wall Street Journal, Mowbray's harassment "is of a piece with State's refusal to press Saudi Arabia on the plight of American women held in that country against their will. State's instinct is always to attack Americans who raise questions, instead of pressuring the Saudis on behalf of U.S. interests."

Don't Scrutinize the Pentagon

Defense Secretary Donald H. Rumsfeld is pushing a series of sweeping proposals that would weaken congressional oversight of the Pentagon. According to the Los Angeles Times, "Pentagon officials also are drafting proposals to ban strikes by contract workers, eliminate federal personnel rules protecting civilian workers at the Pentagon and bypass environmentalists in Congress. Some proposals are more provocative. They include allowing the Pentagon to send its initiatives directly to Capitol Hill before other agencies could review them. Once there, the legislation would require Congress to vote quickly, with only limited debate." Cindy Williams, a former director of national security studies for the Congressional Budget Office, notes that these proposals are coming from "an administration that for a year and a half has been consistently secretive about everything, and has a record of trying to preserve their secrets even from people within the government who should know them, so this has to be seen within that context."

British American Tobacco Promotes Its "Corporate Social Responsibility"; Critic Say It's Just PR

"British American Tobacco (BAT) has vowed to plow on with its corporate social responsibility program (CSR) -- despite criticism that its first-ever CSR report is simply a PR exercise," PR Week writes. BAT's released its CSR report last week "after a series of face-to-face forums designed to establish dialogue with its critics." But according to PR Week, more than 130 organizations targeted by BAT refused to participate in the dialogue. The UK anti-smoking group Action on Smoking called BAT's initiative "worthless" and "a PR exercise." PR Week reports no other tobacco company has published a CSR report.

APCO Helps WorldCom With "Transparency Initative"

WorldCom has hired APCO Worldwide to do damage control concerning the company's $3.8 billion accounting fraud reports PR Week. "The commitment initially was to being forthright, open and honest," APCO CEO Margery Kraus said referring to talks between WorldCom and APCO about a PR strategy before the crisis. "That commitment has certainly increased because that is an important way for the company to operate," Kraus said. According to PR Week, part of APCO's WorldCom strategy is "emphasizing that its current woes were the responsibility of the prior management team."

PhRMA Supports Seniors Who Support PhRMA

PR giant Weber Shandwick (WS) is helping the United Senior Association (USA), a 1.5 million member organization, with its PR needs. USA is backing the prescription drug bill that was passed by the House on June 28. O'Dwyer's PR Daily reports, "That bill is backed by the Pharmaceutical Research and Manufacturers of America (PhRMA), which has made 'educational grants' to USA. PhRMA supports the House measure because it bans the government from setting prices for prescription drugs. It is against a more expansive drug plan that is being introduced in the Democrat-controlled Senate. Tim Ryan, a former PhRMA staffer, is the WS executive in charge of the USA account. He said WS created ads in support of the House measure, but would not go into detail about overall strategy." O'Dwyer's also reports that the AARP, a 35 million member group, is critical of the House bill, saying it has a serious "coverage gap."