Whale of a Campaign

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Iceland recently joined Japan and Norway in seeking to reverse the International Whaling Commission's ban on commercial whaling, prompting the British edition of PR Week to ask its experts, "How would you market whale meat to reluctant UK consumers?" Chris Lukehurst of the British Meat and Livestock Commission suggested "marketing it as a health food that is also environmentally friendly ... a traditional organic food" that is "free-range and not genetically modified."