Flack Attack

This issue of PR Watch features several articles on the reinvention of nuclear power PR. A decade ago, the building of new nuclear power plants while calling them a "clean, green energy source" seemed unimaginable. The nuclear industry, however, turned out to have quite a good imagination. Aided by global PR firms, the industry is filing permits for new plants and declaring a nuclear renaissance.

Lisa Rainwater van Suntum from the New York-based environmental group Riverkeeper examines the PR fight over energy giant Entergy's Indian Point nuclear power plant and the Nuclear Energy Institute's current marketing campaign. British-based Corporate Watch's Chris Grimshaw writes about the PR efforts to revive Britain's nuclear industry. The article "In Their Own Words" features a Virginia-based PR firm's description of their work for a nuclear power plant.

Also in this issue, the Center for Media and Democracy's Diane Farsetta looks at the makeover the Indonesian military has received from U.S. PR firms. In post-tsunami Aceh, the same Indonesian military - often pictured handing out humanitarian aid - is escalating hostile operations. And PR Watch editor Laura Miller reports on the Republican- and business lobbyist-driven campaign to save Social Security (by destroying it).

We've also added a couple of new features. CMD office guru Kristian Knutsen shares his favorite recent PR industry press release. And if you missed PR Watch co-founders Sheldon Rampton and John Stauber's recent major media appearances, we've got them here.


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Reinvent?

I sit here and watch 6 (count 'em) eagles slowly circle in the pristine blue directly above Indian Point's three shapely domes. There is no smoke, no noise, the herd of deer trapped inside the security fence quietly graze in the sun. Nobody has to reinvent anything. It's all fully invented. Hyman Rickover did that for us 60 years ago. Some of the sci-fi hype unfairly smeared in the face of one of America's premier gifts to mankind has to be ratcheted back, washed off, so the rest of you can see what I am looking at. And you will see. I guarantee it.