by Sheldon Rampton
Three trends related to globalization are driving the rise of "corporate social responsibility": the rising protest movement against economic globalization, the "war on terrorism" that began on September 11, and recent corporate scandals.
The concept of "globalization" has multiple meanings. Corporations and their PR firms view globalization primarily in terms of the economic opportunities associated with opening local markets to international trade and investment. However, the "anti-globalization" movements which have arisen in response to corporate globalization are themselves global in scope. Activists from throughout the world shared information via the Internet during the "Battle of Seattle" in 1999, in which a broad range of environmental, labor and social activists challenged the World Trade Organization.