PR Watch, Third Quarter 1996, Volume 3, No. 3

Flack Attack

by John Stauber and Sheldon Rampton

Three years ago the first issue of PR Watch issued this call: "Wanted: PR whistleblowers. . . . We accept unsolicited videotapes, memos, minutes of meetings, strategy plans, and other documents." In response we've received faxes, email, packages and phone calls.

"What can you tell me about Contributions Watch?" asked Washington Post reporter Ruth Marcus one recent Friday. "You'd be surprised," we replied.

Wolves in Sheep's Clothing: "Special-Interest Watchdog" Exposed as Tobacco Industry Front Group

by John Stauber and Sheldon Rampton

Why Philip Morris Hates Trial Lawyers

by John Stauber and Sheldon Rampton

On September 19, 1996, the widow of the original Marlboro Man filed a lawsuit in Texas charging that her husband died from using the product that made him a household word.

David McLean was hired in the early 1960s to portray the "Marlboro Man" in television and print ads. He was obligated to smoke Marlboros as he posed for television and print ads, smoking up to five packs per take in order to get the right look. Afterwards, Philip Morris continued to send him gift boxes of cigarettes.

An Open-ended Attack on the Public Interest

by John Stauber and Sheldon Rampton

Over the past half century the tobacco industry, led by Philip Morris, has used front groups like the Tobacco Industry Research Committee and the National Smokers Alliance (a SAC client) to protect its $100 billion a year in gross profits.

Philip Morris is currently a major force and financier behind "tort reform"--the big business campaign to radically reduce the damages that companies must pay for the deaths, pain and suffering caused by their products.

Sex, Lies and Audiotape: the SAC Story

Radiation Therapy: Cynical Wisdom from APCO & Associates

by John Stauber and Sheldon Rampton

State Affairs Company isn't the only powerful DC PR/lobby outfit behind the Contributions Watch deception. So is APCO & Associates, a part of the Grey Advertising empire. APCO specializes in setting up front groups and coalitions for the tobacco and insurance industries.

APCO's vice presidents, Neal Cohen and B. Jay Cooper, work with Contributions Watch on behalf of Philip Morris. Cohen and Cooper are the PR wizards behind the so-called "tort reform movement" and groups such as the American Tort Reform Association (ATRA). Their goal is to make trial attorneys engaged in consumer lawsuits "radioactive" in the mind of the public by painting them as greedy ambulance-chasers.