The Employment Policies Institute [3] (EPI), a front group [4] created by veteran lobbyist Richard Berman [5], is planning an advertising blitz claiming that healthcare reform is too costly. The ads will run in Nebraska, North Dakota, Arkansas, Louisiana, Connecticut and Maine. “We’re putting some serious money behind it,” said Berman. As to whose money it is, Berman was less forthcoming. "These are people we do business with and have an interest in the issue,” was all Berman would disclose. EPI's 2007 annual return [6] states that the group received $2.5 million in revenue of which over $725,000 was paid to Berman & Company [7] as the group's management company.