The Federation for American Coal, Energy and Security [3] (FACES of Coal), is the latest "grassroots [4]" organization to join the public conversation on behalf of the coal industry. James Hoggan writes that it "appears to be a project of the K-Street public relations firm, the Adfero Group [5], one of industry's most accommodating voices in Washington, D.C. ... Adfero's client list includes Koch Industries [6] and the US Chamber of Commerce [7], two leaders in the fight to confuse, distort and deny the science of climate change - and especially to block government action that might affect their bottom line."