The Victorian government has spent $222,000 Australian on a television program promoting the attraction of living and working in areas outside the major metropolitan areas. The program, ''Changing Places: Life in Provincial Victoria [3],'' was broadcast on commercial television at Easter. "It's incredibly important to continue to demonstrate that provincial Victoria is a go-ahead place, that there's a lot of activity, that they are vibrant communities with job opportunities and great opportunities for kids through good education institutions," said Regional and Rural Development Minister Jacinta Allan. Reporter Paul Austin noted that a when Premier John Brumby was in opposition a decade ago, he complained about state government "advertising and self-promotion." Sponsored television programming is referred to by marketers as "branded entertainment [4]."