In an opinion column, former Greenpeace activist turned PR consultant Patrick Moore [3] waxes lyrical about a proposal by Luminant [4] to build two new reactors at its Comanche Peak nuclear power station in Texas. Luminant's new reactors, he wrote, would produce "electricity from virtually carbon-free nuclear power." Moore's brief biographical note states only that he is "co-chair of the Clean and Safe Energy Coalition [5], a national grass-roots coalition that promotes nuclear power." What neither Moore nor the Dallas Morning News discloses to readers of the column is that he is a consultant for the Nuclear Energy Institute [6] (NEI), which funds the "coalition." Luminant is a member [7] (pdf) of the NEI. A New York Times blog post [8] referring to Moore also fails to refer the coalition's NEI link, describing it only as a "pro-nuclear group."