James Hoggan [3], a long time Canadian PR pro, represents a slew of big corporations and trade associations. But Hoggan is also the chair of the David Suzuki Foundation, a leading environmental organization, and he has been using his DeSmogBlog [4] to heap shame and ridicule upon his colleagues in the PR business over the issue of global climate change [5]. Hoggan says that "few PR offenses have been so obvious, so successful and so despicable as the attack [6] on the scientific certainty of climate change. This is a triumph of disinformation. It is a living proof of the success of one of the boldest and most extensive PR campaigns in history, primarily financed by the energy industry and executed by some of the best PR talent in the world. As a public relations practitioner, it is a marvel - and a deep humiliation - and I want to see it stop."