In a contributed column titled "Are Video News Releases All Bad?," Kevin E. Foley [3], the president of the Atlanta-based PR company KEF Media Associates [4], criticized the Center for Media and Democracy's (CMD) recent report [5] on the widespread and undisclosed use of video news releases [6] (VNRs). Foley acknowledges that television stations often use VNRs as a cheap source of "news" filler but defends their use without disclosing who sponsored them. He argued, "CMD would have us believe that some great social harm is being done if a VNR isn’t attributed, but if the newscaster airs a story that holds the viewer's attention and the viewer walks away informed or entertained, who has been hurt?" The report documented [7] an instance where Ohio-based WYTV-33 [8] broadcast an 80-second news feature on MimyX [9], a prescription skin cream for eczema, where safety information included in the VNR was entirely edited out of the "story."