The PR firm Edelman [3] "is working with the American Petroleum Institute [4] (API), the oil industry's primary lobbying group, on a public issues campaign aimed at convincing Americans that the industry is facing severe challenges, even as its members pull in record quarterly profits," reports PR Week. Print ads designed by Edelman's advertising unit, Blue Worldwide, "have run in major daily newspapers across the nation, as well as in Roll Call and The Hill." The print ads urge "consumers to adopt conservation measures this winter" and push for the removal of "barriers on the production of natural gas on federal lands." Blue Worldwide also launched "a new TV campaign that will run during news and public affairs programming, which started with NBC Nightly News" on November 10.