Even Advertising Age can't stomach the latest commercials from KFC, which attempt to position the company's grease-dipped chicken as a healthier fast-food alternative. In an editorial, Ad Age says the ads are "as laughable, and damaging, as any imagined or recalled." A separate Ad Age news story [3] notes the absurdity of attempting to make its products sound healthy by comparing a single piece of chicken to an entire Burger King Whopper, which "is considered one of the most fat- and calorie-laden burgers in the fast-food category, making it an easy comparison for KFC to beat." Ad Age columnist Bob Garfield weighs in as well, calling the new ads "desperate and sleazy [4] ... How dare they? Fried chicken is not, never has been and never will be health food. On the contrary, it is a nearly perfect fat conveyance, a sort of poultry Jiffy Lube."