A new website combining community activism and investigative reporting is up and running here in PR Watch's home state of Wisconsin. FightingBob.com is named after reformer, peace campaigner and Wisconsin Senator Bob La Follette [3] who served in the US Senate from 1906 to 1925, running for president in 1924 on the Progressive Party ticket. Fightingbob.com features articles relevant to environmental, peace and justice struggles in the Badger state, such as the ongoing fight to expose the deceptive PR greenwashing efforts of the ethanol industry [4] trying to build plants in Wisconsin communities but being thwarted by informed opposition at the grass roots. Fightingbob.com is one more example of the innovative ways that progressive voices, typically marginalized in mainstream corporate media, are using the web to communicate and organize.