In the final weeks of Wisconsin's 2012 recall elections, a previously-unknown group called Coalition for American Values Action flooded the state's airwaves with over $400,000 in ads that made a unique appeal: instead of promoting Governor Scott Walker or attacking his opponent, the ads attacked the premise of the recall itself. Over pastoral images of Wisconsinites with fishing poles and tractors, viewers were told that "recall is not the Wisconsin way," and to "stop the recall madness" by voting to reelect Walker.

Despite the ads purporting to represent Wisconsin values, funding for the message came from well outside the Dairy State's borders: all of Coalition for American Values Action's known contributions come from an out-of-state group linked to the billionaire Koch brothers.

Coalition for American Values Action reported to Wisconsin election authorities that it spent $400,080 on its "recall isn't the Wisconsin way" ads, but because of an apparent loophole in state campaign finance law, it never disclosed the true source of its funding. Recently released tax filings, though, reveal that the primary source of the group's funding in 2012 was the Center to Protect Patient Rights (CPPR), a conduit [3] for $156 million in political spending raised by the Kochs and their network of funders.

The Center for Media and Democracy has filed a complaint [4] with Wisconsin's Government Accountability Board alleging that Coalition for American Values Action violated Wisconsin's campaign finance laws by failing to disclose this funding.

"Recall Isn't the Wisconsin Way" Message Bankrolled by Koch Group

Coalition for American Values Action's two [5] ads [6] tapped into the exhaustion some Wisconsinites felt after a tumultuous year of protest and upheaval, but placed the blame [7] on the Constitution's recall mechanism rather than Governor Walker and the dramatic changes he had pushed into law. Aired just before Walker's June 5, 2012 recall election, the ads depicted individuals identified as "Wisconsin voters" saying they didn't vote for Walker in 2010, yet would vote for him in 2012 because they opposed the recall.

"I didn't vote for Scott Walker, but I'm definitely against this recall," one man says in a thick Wisconsin accent, as he fishes from a pier. "I didn't vote for Scott Walker but I'm against the recall," says another, leaning against a tractor. "There's a right way, there's a wrong way, and I think this is the wrong way," says a woman identified as a teacher, standing in front of a pickup truck, with a farm in the background. "Recall isn't the Wisconsin way," another "Wisconsin voter" says, ending with the message: "End the recall madness. Vote for Scott Walker June 5th."

$400,080 in the small Wisconsin media market amounted to a lot of air time, and coupled with similar messaging from Governor Walker, proved exceptionally effective. Exit polls on June 5, 2012 [8] showed that sixty percent of voters thought recalls were only appropriate for cases of official misconduct -- a complete reversal from polls conducted in November 2011 [9], just as the recall was launched, when fifty-eight percent of voters supported Walker's recall.

Wisconsinites voting in the June 5, 2012 recall elections never knew who was really behind Coalition for American Values Action, or that the ads, which tutored Wisconsin residents about "the Wisconsin way," were funded by a secretive out-of-state group backed by out-of-state billionaires and millionaires.

Coalition for American Values Action never reported the sources of its funding to Wisconsin's election board, asserting that the donations it received were not given for the purpose of funding its ads. However, Coalition for American Values Action did little before the recall elections, and has done little since: it has reported no further expenditures in Wisconsin, and the group's nonprofit registration in both Virginia and Wisconsin have been terminated. The $510,000 that CPPR gave [10] to the Coalition for American Values Action is the only known contribution to the group.

According to the Center for Media and Democracy's complaint, it is plain that CPPR's $510,000 contribution was made for the purpose of funding the Coalition for American Values Action's ads in the Wisconsin recall. Wisconsin law requires disclosure under these circumstances.

Coalition for American Values' Close Ties to Kochs and Franklin Center

The source of Coalition for American Values Action's funding, CPPR, has been described [11] by California's elections board as "the key nonprofit in the Koch Brothers' dark money network of nonprofit corporations," and is part of a coalition [12] of Koch-backed groups that raised over $400 million [13] in 2012.

California fined the group $1 million for its role in what it called a "campaign money laundering" scheme to influence a 2012 ballot initiative in that state, where $15 million was passed between four nonprofits to evade the state's disclosure laws. A CPPR spokesperson asserted [14] that the fine (one of the largest in U.S. history) showed that the group did not intentionally violate any laws.

In 2011, CPPR gave funding to Wisconsin Club for Growth, which was engaged in a similar shell game [15] during Wisconsin's recall elections, shuffling millions between multiple nonprofit groups that in turn spent millions on ads during Wisconsin's recall and Supreme Court elections, all while keeping donors secret. Wisconsin Club for Growth has been implicated in the state's "John Doe" probe, which is led by a former federal prosecutor and reportedly investigating campaign finance violations during Wisconsin's recall election. Wisconsin Club for Growth's director, Eric O'Keefe, told the Wall Street Journal editorial board [16] that he had been subpoenaed as part of the investigation.

O'Keefe helped found and has funded the Franklin Center for Government and Public Integrity, which (through its Wisconsin Reporter and Watchdog.org websites) has written 17 stories so far aggressively attacking the John Doe criminal investigation. In addition to Franklin Center's close ties to O'Keefe, many of the groups involved in the Wisconsin Club for Growth money chain have close ties [17] to Franklin Center's Director of Operations John Connors (as uncovered [17] by the Center for Media and Democracy), which the news outlet has never disclosed. Experts in journalism ethics say [17] that such a relationship raises serious conflict-of-interest questions that should at a minimum be divulged to readers.

Coalition for American Values Action also has close ties to the Franklin Center. Its PAC on the federal level has reported tens of thousands of dollars of payments to Connors' consulting firm. The address the group lists on its 2012 filings with Wisconsin's Government Accountability Board and the Federal Election Commission, and the address that received CPPR's $510,000 contribution, is 119 S Emerson St #231 in Mt Prospect, Illinois, which is the address for Coalition for American Values Action's lawyer, James Skyles. 

Skyles was General Counsel and the Director of Operations for the Franklin Center until March 2011.

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Read CMD's complaint [4] and supporting exhibits [18].