Home » Spin of the Day » Jan 08, 2008

San Francisco Zoo Hires PR Flack to Try and Save its Skin After Tiger Mauling

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Tiger kissingLook, but don't taunt.The situation was about as bad as it could get for a zoo. On Christmas Day, Tatiana the tiger escaped from her enclosure in the San Francisco Zoo, mauled a 17 year old boy to death and severely injured two of his companions. Media coverage of the incident focused on deficiencies in construction of the cat's enclosure and the zoo's response to the accident, while the public recoiled in horror. It looked like the zoo's reputation had hit rock bottom. But when the going gets tough, the tough hire PR, and so the zoo hired Sam Singer, a $350 an hour Bay-area PR consultant who specializes in crisis control, to help spin the tiger mauling in a way that would minimize the damage to the zoo's reputation. Suddenly, new information started appearing in the media that seemingly defended the tiger: the young men who got mauled might have been drinking alcohol, might have had taunted the tiger, and might have been using marijuana. So maybe it wasn't so much the zoo's fault after all? What a difference a little PR makes.


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Is not in the PR

Submitted by plarges on Fri, 09/26/2008 - 16:56.

Is not in the PR business.
But the fact is, in that more people want to believe . . .


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Stupidity

Submitted by bass on Sat, 01/12/2008 - 12:05.

This may seem cold, but I have problems getting worked up over this. If the young men were, in fact, taunting the tiger, if they were, in fact, drunk, that, IMO, places some resposibility on them. I'm not saying it excuses the Zoo's insufficient enclosure in any way, just that people should have more sense than to taunt a wild animal for fun. It is an unfortunate event that left a person, who should have known better, and a wild animal, that was reacting instinctually, and wouldn't know better, dead. It's very sad.


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Whose fault?

Submitted by Mutternich on Wed, 01/09/2008 - 09:59.

"...The young men who got mauled might have been drinking alcohol, might have had taunted the tiger, and might have been using marijuana. So maybe it wasn't so much the zoo's fault after all?"

I seem to recall a quote from a very old court decision that held, "A drunken man has as much right to a safe street as a sober man, and greater need of one."


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