Valentine's Day is approaching, and the public relations industry is readying fake news [1] promotions for jewelry, candy, flowers and other traditional gifts. A February 8 press release [2] from the broadcast PR firm Medialink Worldwide [3] and the Flower Promotion Organization [4] reads, "More than 190 million stems of roses will be bestowed upon sweethearts in the U.S. While Cupid is busy keeping the love alive, it may take a flower doctor to help prolong the life of your beautiful blooms." Sound familiar? Medialink is currently promoting the exact same video news release [5] to television stations that it distributed this time last year. In February 2006, at least five TV stations [6] aired the flower flack package [7]. How many planted stories will bloom this year? If you see Dr. Bridget Behe [8] and the Flower MD website on your local news, please let us know.