Washington, DC lobbyist Rick Berman [1] must have a new client. Recently his front group, the Center for Consumer Freedom [2], launched a new website called FishScam.com [3] along with a multimedia PR blitz including billboard and radio ads decrying the "hype" about health hazards of mercury in fish. "It's really extraordinary and extremely irresponsible," says Consumers Union [4] director of food policy Jean Halloran. "Many people have educated themselves about this issue, but I'm concerned that less-educated women who don't realize he is industry-funded will take his advice."