Price Fixer to the World Seeks New Image

Source: O'Dwyer's Newsletter, April 18, 2001 Archer Daniels Midland Company, seeking a more wholesome image, replaced its longtime slogan "Supermarket to the World" with the touchingly eco-friendly tag "The Nature of What's to Come." ADM has reason to be concerned about its public profile; the feds have convicted the agri-business giant of multiple counts of price-fixing, multiple states have taken it to court for pollution-related issues, and political reformers say ADM has reaped massive government pork from heavy soft money donations.
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