"Earlier this year, McDonald's Corp. unveiled plans to enlist rap artists to produce several songs that would integrate the Golden Arches' iconic Big Mac sandwich into lyrics," as "part of the company's ongoing strategy to court the youth market, especially young men, through hip-hop," reports AdAge. Although McDonald's promised to pay artists $1 to $5 each time promotional songs air on the radio, and hired the entertainment marketing firm Maven Strategies to oversee the effort, no Big Mac tracks have yet been recorded. "We have not identified the right opportunity," said a McDonald's spokesperson. "We have not yet identified the match that we've been looking for." McDonald's has also not launched its new "hip street wear" uniforms, designed with input from Russell Simmons' Phat farm, Sean "Diddy" Combs' Sean John, Tommy Hilfiger, Fubu and American Apparel, according to AdAge.
By Diane Farsetta on September 28, 2005