Standing Up to the Swoosh

Source: Village Voice, October 4, 2000 Professional athlete Jim Keady became an activist against sweatshop conditions in Nike's overseas factories while studying theology at St. John's University and coaching for the school's soccer program. His athletic and academic career slammed to a halt, he says, when St. John's negotiated a multi-million-dollar sponsorship deal with Nike that would have required him to become "a billboard for a company that was reaping profits on the backs of the poor. ... As a coach, I would've had to wear the equipment