How Far To Fall?

At last weekend's Midwest Journalism Conference in Bloomington, Minnesota, Dave Beal reports that Lynn Casey, the CEO of the PR firm Padilla Speer Beardsley, referred to the controversy over video news releases as a "wake-up call" for the PR industry. Casey, who is a director of the Council of Public Relations Firms, told the audience that a task force has been created to review the voluntary guidelines on VNRs. "Sometimes you need to hit bottom before a true cleansing can begin," she said.