The Blair Pitch Project

Source: Editor and Publisher, March 1, 2004 An extensive PR blitz is underway to promote Burning Down My Masters' House, the book by disgraced former New York Times reporter Jayson Blair. NBC's "Dateline" is planning an hour-long program about Blair and his book. Blair, who was fired for fabricating stories, will be flogging his book on the "Today" show, "Larry King Live," "The View" and "Hardball."