Crisis Managers Keep NBC in High Spirits

Source: MediaWeek.com, March 4, 2002 NBC has hired a PR firm that specializes in crisis management to help deflect mounting criticism over its decision to carry hard-liquor ads. Shepardson, Stern & Kaminsky will help the network fend off criticism from groups like the American Medical Association, which recently ran a full-page ad in the New York Times, saying that NBC has "let down America's children."