By Mary Bottari on January 12, 2012

While Mitt Romney came out ahead in New Hampshire, his front-runner status will soon be under the gun by some very deep pockets backing Newt Gingrich.

As previously reported by CMD, over $3 million dollars worth of ads cut by a Super PAC controlled by Mitt Romney's former aides, dropped Gingrich like a stone in Iowa. Gingrich sank from an overconfident front runner, who told ABC's Jake Tapper "I will be the nominee" on December 1, to an embittered candidate who placed fourth in Iowa a short time later.

After ineffectually whining about being totaled by Mitt Romney's "negativity" in the Iowa primary, Newt Gingrich may have decided that revenge is sweeter. A pro-Gingrich Super PAC is preparing to unleash a barrage of negativity on South Carolina voters.

Newt Gingrich's Baggage

The new Super PACs dominating the air wars in Iowa and New Hampshire were unleashed by the Citizens United revision of the First Amendment to allow individuals and corporations to give unlimited amounts of money to influence U.S. elections. Super PAC spending cannot be directly coordinated with a candidate, but provides candidates with an avenue for negative attack ads that they do not have to put their name on. (Numerous groups are calling for amending the Constitution to overturn the decision.)

The most omnipresent ad by the pro-Romney "Restore Our Future" Super PAC led with the line "You know what makes President Obama happy? Newt Gingrich's baggage." It then went on to detail a scorching list of allegations, including that Gingrich was paid $30,000 an hour by Fannie Mae and Freddie Mac, two organizations that "helped cause the financial crisis."

"I've been Romney-boated," Gingrich complained to the press in Iowa, referring to the ad campaign in 2004 launched by the group, Swift Boat Veterans for Truth, that helped sink presidential candidate John F. Kerry. According to the Campaign Media Analysis Group, 45 percent of all TV ads in Iowa have been attack ads against Gingrich, including this no-hold-barred attack by Ron Paul's campaign. (Note that Paul does not hesitate to put his name right on the ad.)

The pro-Mitt Romney Super PAC massively outspent the candidate's official presidential campaign on advertising, reportedly spending $7 million to the candidate's official $5 million so far. While Romney dodged responsibility for the negative ads, Gingrich put is succinctly: "It's very hard to run $3.5 million of negative ads and pretend it's not yours and not have people think you're being dishonest."

"The Man that Destroyed Us"

Now, a pro-Gingrich Super PAC is getting ready to unleash a world of harm on the Romney campaign. According to the New York Times, billionaire casino owner Sheldon Adelson has cut a $5 million check to the "Winning Our Future" Super PAC. Adelson has long been a Gingrich supporter.

Winning our Future just released a devastating 30 minute film, When Mitt Romney Came to Town, in advance of the South Carolina primary ten days away. The Super PAC has reserved more than $3.4 million in advertising time in the state to air clips of the movie as ads.

The ads and the film claim that as CEO of Bain Capital, a venture capital firm, Romney bought American businesses simply to shut them down. Romney describes his tenure at Bain as one in which he created "100,000 jobs." But the ad characterizes Romney and Bain "as group of corporate raiders ... more ruthless than Wall Street" and intones, "For tens of thousands of Americans, the suffering began when Mitt Romney came to town." A woman put out of work by Bain, characterizes Romney as "the man who destroyed us," a potent message in a country that currently has 25 million unemployed or underemployed citizens.

Gingrich characterized Romney and Bain as "rich people figuring out clever legal ways to loot a company," but Gingrich of course has his own private equity supporters including Blackstone Group and KKR & Co. according to the Boston Globe.

As for the truth of the matter, an old Bain prospectus obtained by the Los Angeles Times shows a stunning 88 percent average annual rate of return under Romney's leadership. But did the firm earn this money by creating jobs or destroying them? The Washington Post recently gave Romney three Pinocchios for his unsubstantiated job claims.

Is the GOP the New OWS?

Meanwhile, the GOP candidates are talking like they have been sleeping in Zuccotti Park. Rush Limbaugh accused Gingrich of sounding like Elizabeth Warren. Even Rick Perry, who placed last in New Hampshire, got into the act. "They're basically just vultures," Perry said describing Bain. "They wait for companies to get sick; they swoop in; they eat the carcass."

Perhaps Perry is waiting for his own billionaire to infuse the pro-Perry "Makes Us Great Again" Super PAC with cash to save his candidacy from the doldrums of the back bench.

Mary Bottari

Mary Bottari, CMD's Deputy Director, is an experienced policy wonk and consumer advocate who has served as a senior analyst on trade.