The Center for Media and Democracy has never been shy about criticizing the public relations industry. That's what we do, and we're proud of it. You'd think that this would give PR people second thoughts before sending us their drivel. Unfortunately, they can't seem to help themselves -- even when that means that they end up tipping us off to their own efforts at sneaking product placements into TV shows such as American Idol.
A few months ago my email address was apparently "discovered" by a bunch of PR flacks. On an almost daily basis now, I receive emails -- often with a large picture file that slows down my email download -- excitedly heralding the latest two-bit client contract won by some PR firm in which I have no interest, and whose information I have certainly never requested. At first I just deleted them, but since they have become more frequent -- and therefore, more annoying -- I have started responding to them with a request to be taken off their list.
The irony of PR firms sending us news releases hit a new high, or low, this week. I received an unsolicited, but also "embargoed" news release, containing more than five megabytes of photo attachments, from Jennifer Windrum of the Swanson Russell Associates PR firm. An embargoed press release is one that is sent out to media outlets before the sender actually wants it to be released to the public. The purpose is to generate media interest and solicit pre-interviews so that when the story is ready to break, reporters are lined up to cover the story. Of course, the premise relies on the recipient having an interest in honoring the embargo. Reporters will honor these sorts of requests if they want to avoid getting on the bad side of the sender so that they can keep receiving additional news releases in the future.