From the interviewer:
"Imagine trying to compare the amount of sugar in two boxes of cereal, without having the nutrition facts. The only information available is that of the advertiser guaranteeing there’s less sugar than in similar brands. The advertiser could be lying, but no authority exists to judge. This was the dilemma that consumers found themselves in during the early 1900s. The demand for grade labeling and product information escalated into a constant battle between consumers and advertisers. In Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s, author Inger Stole examines how the consumer movement fought to transform advertising. I had the opportunity to interview Stole about her recently published book and the business of advertising. The quotes attributed to her below are from our conversation."